Website Audit Checklist

Ensure all links on the website are working correctly.

Check for any pages that return a 404 error.

Proofread all text to ensure there are no spelling or grammatical errors.

Verify that all images load correctly and are displayed as intended.

Ensure the website looks and functions well on all devices (mobile, tablet, desktop).

Test how quickly the website loads using Google's PageSpeed Insights.

Does it look professional and modern, or outdated and amateurish with poor photos?

Ensure that navigation is clear and easy to use.

Check that CTAs are visible and compelling.

Determine whether the website's purpose is immediately clear to visitors.

Verify contact information (phone number, email, address) is accurate and easy to find.

Ensure the “About Us” section accurately reflects the company's mission, values, and history.

Ensure all descriptions of services or products are accurate and up-to-date.

Provide information about the locations and areas the company services.

Provide links to social media profiles to further engage with customers.

Assess how easy it is for a user to navigate through the website.

Check that the menu structure is logical and intuitive.

Ensure content is easy to find without needing search functionality.

Verify that any forms (contact, sign-up, checkout) are easy to use and functional.

Ensure the layout is consistent across all pages.

Verify that the branding (logos, colors, fonts) is consistent across all pages.

Check that the voice and tone of the content align with the brand's identity.

Ensure visual elements (images, videos, graphics) support the brand's message.

Ensure customer testimonials and reviews reinforce the brand's credibility.

Prominently display certifications, awards, and secure-payment icons where relevant.