Practical branding, website, local-SEO, and paid-search tips for lawn care, landscaping, and green-industry pros. New episodes every Tuesday.
On this week's episode, host Adam Fullerton picks up where last week left off — your categories and service area get you into the results, but reviews are a lot of what decides who actually gets the call. Adam covers what Google says about reviews and local ranking in its own words, why replying to them matters, and the photo specs most lawn care and landscaping businesses never check. This week's challenge: ask ten recent customers for a review and put five real photos on your profile. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
On this week's episode, host Adam Fullerton gets into the two settings on your Google Business Profile that decide whether you turn up when somebody searches — your categories and your service area. Adam covers Google's own rule for picking categories, why stuffing your services in there as keywords works against a lawn care and landscaping business, and where winter work actually belongs. This week's challenge: fix your categories, your services and your service area before the first storm. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
On this week's episode, host Adam Fullerton sorts out which numbers are worth your time and which ones you can quit staring at — starting with why your email open rate stopped meaning much back in 2021. He runs through the three things a lawn care and landscaping business should jot down once a month, including the three Google Business Profile numbers that mean somebody actually did something. This week's challenge: pull your last twenty jobs and write down where each one came from. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
On this week's episode, host Adam Fullerton explains why your fall emails may never reach the inbox — and why it's less about what you wrote than who you sent it to. He covers the complaint threshold Google publishes in its own sender guidelines, and why a smaller, clean list beats a big one full of strangers for a lawn care and landscaping business. This week's challenge: send your next fall email to customers only. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
On this week's episode, host Adam Fullerton walks lawn care and landscaping business owners through the estimates that went quiet, and how to follow up on them without chasing anyone for a month. He shares a Harvard Business Review study that found 23% of more than 2,200 U.S. companies never answered a website inquiry at all, then covers the four things every follow-up needs to do and a quick test to make sure your own contact form reaches you. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
Every operation that's been running a few years has a pile of former customers sitting in its invoicing software doing nothing. Most of them didn't leave angry — they moved, cut back, or just drifted. Research out of the Wharton School puts your odds of selling to a lost customer at 20–40%, versus 5–20% for a stranger you'd have to pay to reach. This episode covers who counts as lapsed, the four things a re-introduction has to do, and the three mistakes that kill it. This week's challenge: pull your lapsed list, pick twenty, reach out today. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
Your search rankings belong to Google. Your ad reach belongs to your budget. Your customer list belongs to you — and in most green industry businesses it's sitting completely unused. This episode makes the case for the one marketing channel nobody can take away from you, then gets practical: the four fields you need on every customer, and the four groups to split them into. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
By the time someone searches "fall cleanup" plus your town, Google already decided who to show them — and it decided weeks earlier. This episode covers why most green industry websites are invisible for their own seasonal services, with a 60-second self-audit you can run from your phone and the six pieces every service page or section needs to rank. Your challenge this week: pick one service and give it real content before the season starts, not during it. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
Website traffic only tells part of the story. Microsoft Clarity is a free tool that helps lawn care and landscaping business owners see how visitors actually interact with their websites through session recordings, heatmaps, click behavior, and more. In this episode, we break down how Clarity works and how you can use those insights to improve your website and make smarter marketing decisions. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
Why do some businesses consistently earn new customers while others struggle to turn interest into action? In this episode, we introduce the Trust Pyramid—a simple framework for understanding how people evaluate your business before they ever pick up the phone. Learn how visibility, credibility, confidence, and commitment work together to build trust and grow your business. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
A recommendation in a local Facebook group isn't always enough to win the job. In this episode, I share a personal story from our recent search for a flooring contractor and explain why a lack of a professional online presence cost someone a $15,000 opportunity. If you want to win larger projects, trust and credibility matter just as much as referrals. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
In this episode, host Adam Fullerton explains what the Meta Pixel is in plain English, how it helps Facebook and Instagram advertising perform better, and why installing it now can benefit your business even if you're not running Meta ads today. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
In this episode of the Branded Bull Podcast, we explore why your voicemail and phone system may be costing you jobs without you even realizing it. Learn how a professional voicemail greeting, auto attendant, or AI receptionist can help your business sound more established, build trust with potential customers, and create a better first impression—even if you're a one-person operation. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
Should every lawn care and landscaping company use green? Not necessarily. In this episode of the Branded Bull podcast, we explore the psychology of color, why so many green industry brands look alike, and how thoughtful branding can help your business stand out, get found, and win more work—without sacrificing professionalism. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
The seasons change, but many green industry businesses don't change their marketing with them. In this episode, Adam explains why the most successful companies market one season ahead, how to stay in front of customer demand before your competitors do, and how a simple marketing calendar can help you generate more leads year-round. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
In this episode, learn how to use AI tools like ChatGPT or Claude to create a practical marketing plan tailored to your business, goals, budget, services, and competition. If you're ready to stop guessing and start marketing with intention, this episode is for you. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
Your lawn care or landscaping business has grown—but has your brand kept up? In this episode, we break down five signs it may be time for a rebrand, from attracting the wrong customers to outgrowing the image that got you started. Learn what to consider before making a change and how to ensure your brand supports your next stage of growth. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
Most lawn care and landscaping companies know they should be posting on social media, but many aren't sure where to focus or what actually generates leads. In this episode, we break down the most important platforms for green industry businesses, including Google Business Profile, Facebook, Instagram, and more. You'll learn what to post, where to post it, and how consistent content can help generate referrals, build trust, and improve your local SEO. Whether you're just starting out or approaching the million-dollar mark, this episode will help you create a social media strategy that supports real business growth. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
AI is everywhere right now, but most lawn care and landscaping companies aren't sure how to use it effectively. In this episode, we cover five practical ways green industry business owners can use AI to improve their marketing, save time, and make smarter decisions—without replacing the human expertise that actually drives growth. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
Do you know where your leads are actually coming from, or are you just guessing? In this episode, we break down lead attribution, why tracking lead sources matters, and how lawn care and landscaping companies can use simple data to make smarter marketing decisions. Learn how to identify what's working, what's not, and where your marketing dollars will have the greatest impact. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
Adam explores how artificial intelligence is transforming the marketing landscape for small businesses within the lawn care and landscaping industry. While AI significantly lowers the barrier to entry by increasing operational speed and efficiency, he warns that over-reliance on these tools can lead to generic branding that fails to differentiate a company from its local competitors. Adam emphasizes that maintaining authenticity, professional visuals, and a sound business strategy remains essential for building customer trust in a digital environment. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
In episode 100 of the Branded Bull Podcast, Adam breaks down how your branding, website, and advertising directly impact the type of customers your business attracts. Building off a conversation from Brian's podcast yesterday, this episode dives into why understanding your Ideal Customer Profile (ICP) is critical if you want better leads, higher-value jobs, and long-term growth in the green industry. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
In this episode, we break down the top five reasons Google Business Profiles get denied during the video verification process. From inconsistent branding to missing proof of business operations, we cover the simple best practices green industry businesses should follow to improve their chances of getting verified and showing up in local search results. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
Ever wonder why some lawn care and landscaping companies show up on Google in every town they serve — while others are basically invisible outside their home base? The secret might be simpler than you think. In this episode of Branded Bull, we're breaking down location pages and service area pages: what they are, why they matter for SEO, and whether they're actually worth building on your website. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
If you're running a lawn care or landscaping business, social media can feel like a chore—or even a waste of time. But when used correctly, it plays a direct role in your visibility, credibility, and even your local SEO rankings. In this episode, we break down how social media actually impacts your marketing, what to post, how often to post, and the real pros and cons you need to understand. This is a practical, no-fluff guide to using social media as a tool—not a distraction. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
A lot of lawn care and landscaping businesses think they need a fully custom website to look professional—but that's not always true. In this episode, we break down the real differences between templated and custom websites, the pros and cons of each, and when it actually makes sense to invest $5K–$20K+ into a custom build. If you're between $0 and $1M in revenue, this episode will help you focus on what actually drives growth—so you don't overspend on the wrong things too early. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
In this episode, we break down the reality behind search rankings—how competitive it really is, the key factors Google looks at, and why SEO is a long-term game. If you've ever wondered why your website isn't ranking (yet), this episode will reset your expectations and show you what actually matters over time. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
Are your calls coming from Google Ads, your website, or somewhere else? Most businesses don't actually know—they're guessing. In this episode, we break down call tracking, how it works, and why it's one of the most important tools for understanding your marketing. Learn how to track your calls, make better decisions, and stop wasting money on what isn't working. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
In this episode, we break down short-term vs. long-term marketing, including PPC, websites, and local SEO—plus the pros and cons of each. If you want consistent growth for your lawn care or landscaping business, instead of guessing where leads come from, this episode is for you! Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
Stop chasing leads—start using the ones you already have. In this episode, we break down how lawn care and landscaping businesses can use email marketing to promote services, fill slow weeks, and stay in front of customers year-round. Learn how to get started, what to send, and how to turn your customer list into one of your most reliable sales tools. Important Links: https://brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
