Rake in the Leads: Save $500 on any website package through October 31. Learn more Branded Bull is a proud supporter of the Tunnel to Towers Foundation. New Branded Bull podcast episodes every Tuesday. Listen now
Login Podcast
Get Started
Terms & Conditions

Paid Search (PPC) Terms & Conditions

PPC Management Program – Terms & Conditions
Effective July 1, 2025

Key Point
Starter Website Package
Setup Fee
$199 (+ 2.9 % processing fee) – one-time, non-refundable, charged at sign-up. Setup takes 5-7 business days.
Management Fee
$399 (+ 2.9 %) per month or $399 + 10 % of monthly ad spend for accounts spending more than $2,500. Billed in advance.
Ad Spend
Paid directly to Google Ads via the payment method you place on the account. Separate from our fees.
Billing Cadence
Base management fee is billed in advance each month before ads run; covers one calendar month.
Pauses / Cancellations
No long-term contract – pause or stop anytime. 15 days’ written notice required to stop future management billing. No proration: if you pause mid-month after the base fee is paid, that month’s base fee remains due.
Reactivation
If the account is paused more than 60 days, a $99 (+ 2.9 %) reactivation fee may apply before service resumes.
Backend Access
Branded Bull retains backend access during each 12‑month hosting period to ensure security and maintenance.
Late Payments
Invoices 15 days past due incur a $25 late fee per month; service may be suspended until payment is received.
Account Ownership
Client owns the Google Ads account; Branded Bull is granted manager-level access to manage campaigns.

By clicking “I Agree” and completing checkout, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree, do not proceed.

1. Your Agreement With Us

These Terms and Conditions ("Terms") form a binding agreement between Branded Bull Inc. ("Branded Bull," "we," "our," or "us") and you, the individual or entity purchasing PPC Management services ("Client," "you," or **"your"").

2. Services & Scope

We will:

  1. Set up and configure your Google Ads account (if needed) and launch campaigns once the Setup Fee and first Management Fee are paid.
  2. Provide ongoing campaign management, optimization, and budget pacing.
  3. Deliver a monthly performance report and implement weekly optimizations (bids, keywords, ads, audiences, negatives, budget reallocations).
  4. Offer strategic recommendations to improve results.
3. Fees & Payment
  • Setup Fee: $199 (+ 2.9 % fee) – non-refundable, due at sign-up.
  • Management Fee: $399 (+ 2.9 % fee) per month or $399 + 10 % of ad spend for accounts spending MORE THAN $2,500/mo. (We will specify which tier applies on your invoice.)
  • Billing: Management Fee is billed in advance for the upcoming month and auto-charged to your saved payment method.
  • Ad Spend: Paid directly to Google Ads by you; we do not mark up or rebill ad spend.
  • Late Payments: Invoices 15 days past due incur a $25 late fee per month; service may be paused until balance and late fees are paid.
  • Outstanding Balances & Work Product Release: All outstanding invoices across any services provided by Branded Bull must be paid in full before the release of any website files, design assets, or exported website code. Branded Bull does not assist with transferring or migrating the website to another hosting provider. Upon request, and once all account balances are satisfied, Branded Bull will provide an export of the website code for the client to use with another developer or hosting provider.
  • Reactivation: If service is paused for more than 60 days, a $99 (+ 2.9 %) reactivation fee may apply.
4. Pausing & Cancellation

You may pause or cancel service at any time by emailing support@brandedbull.com. We require 15 days’ notice to stop future Management Fee billing. Fees already paid are non-refundable, and no prorated refunds are issued for partial months. If paused, ads may continue serving until the end of the paid-through period unless you instruct otherwise.

5. Account Access & Ownership‍
  • You retain full ownership of the Google Ads account.
  • You will grant Branded Bull manager-level access.
  • If service ends, you may remove our access; we will not delete historical data.

6. Client Responsibilities

You agree to:
(a) maintain an active Google Ads payment method;
(b) provide timely approvals or creative assets we request;
(c) ensure your website and landing pages comply with Google Ads policies; and
(d) pay all invoices when due.

7. Performance Disclaimer

PPC results depend on numerous factors outside our control (competition, seasonality, algorithm changes). We do not guarantee specific impressions, clicks, leads, or sales.

8. Portfolio & Marketing Use

You grant us permission to use anonymized performance data, ad creative, and account screenshots (excluding sensitive or personally identifiable info) to showcase our services in marketing materials, case studies, and presentations.

9. Confidentiality

Both parties will protect each other’s confidential information and use it solely for this engagement.

10. Limitation of Liability

To the fullest extent permitted by law, our total liability for any claim arising from these Terms will not exceed the Management Fees you paid in the three (3) months preceding the claim. We are not liable for indirect, incidental, or consequential damages.

11. Indemnification

You agree to indemnify and hold us harmless from third‑party claims arising from (a) Content or landing pages you provide; (b) your breach of these Terms; or (c) your violation of law or Google Ads policies.

12. Governing Law & Venue

These Terms are governed by the laws of the State of Michigan, USA. Disputes will be resolved exclusively in the state or federal courts located in Oakland County, Michigan.

13. Respectful Conduct

Branded Bull is committed to providing a workplace free from harassment and discrimination. Customer agrees to treat all Branded Bull personnel with professionalism and respect. If Customer (or anyone acting on Customer’s behalf) engages in abusive, threatening, discriminatory, or harassing language or behavior toward Branded Bull’s employees, contractors, or representatives, Branded Bull may, in its good-faith discretion, suspend work or terminate this Agreement. Where the conduct poses an immediate safety concern, Branded Bull may suspend work immediately and provide written notice as soon as reasonably practicable; in all other cases, Branded Bull will provide written notice of the suspension or termination.

In either case, all fees earned for work performed up to the date of suspension or termination remain payable. This clause is intended to protect the safety and well-being of Branded Bull’s team.

Withholding of Incomplete Work. Upon suspension or termination under this clause, Branded Bull reserves the right to withhold delivery of any incomplete work product or deliverables not yet paid in full. Any deposits or prepayments shall be applied first to fees earned for work performed prior to suspension or termination; any remaining balance shall be forfeited and non-refundable.

Effect on Google Ads Management. Upon suspension or termination under this clause, Branded Bull will immediately cease all Google Ads campaign management services and pause all active ad spend under its control. Branded Bull has no obligation to resume, optimize, or monitor any campaigns beyond the date of suspension or termination. Any prepaid management fees for services not yet rendered shall be applied first to fees earned for services performed prior to suspension or termination; any remaining balance shall be forfeited and non-refundable.

14. Changes to These Terms

We may update these Terms periodically. Material changes will be emailed to you or posted in your client portal. Continued use of our Services after the effective date constitutes acceptance.

15. Contact

Questions? Email us at support@brandedbull.com