Free Checklist
Logo Audit Checklist
Score your logo the way we would — four areas to check so you know whether it still looks the part on a truck, a shirt, and an estimate.
Score your logo the way we would — four areas to check so you know whether it still looks the part on a truck, a shirt, and an estimate.
Ensure the logo looks current and conveys professionalism, using up-to-date design that reflects the brand's industry and values.
Check that the logo is used consistently across all platforms and materials, building brand recognition and trust.
Verify that the logo is clear and legible at different sizes, from small icons to large banners.
Confirm the logo colors align with the brand's palette and complement each other to represent the brand's identity.
Ensure any text within the logo uses brand-approved fonts and is readable, clear, and professional.
Check that any symbols or images in the logo are relevant, clear, and easily recognizable.
Verify that the logo is high-resolution and does not appear pixelated, ensuring a sharp, professional look.
Ensure the logo is available in multiple formats (.PNG, .SVG, .JPG, .EPS) for various uses.
Check that the logo works on different backgrounds (light, dark, transparent), keeping its versatility.
Confirm the logo accurately represents the company's mission, values, and industry.
Assess whether the logo is distinctive and memorable, helping customers easily recall the brand.
Ensure the logo works across print, digital, and merchandise without losing its effectiveness.
Want us to run this audit for you? Get in touch and we'll take a look.
If your audit turns up more than you want to fix yourself, we set up and launch websites and build brands made to win green-industry work.
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