Spring is one of the busiest times of the year for lawn care, landscaping, and green industry businesses. Customers are searching.

Jobs are being booked. Decisions are being made quickly. And most of that activity starts the same way: A Google search. If you want your business to show up when someone types “landscaper near me” or “lawn care in [your city],” there’s one simple thing you can do this week that most contractors overlook: update your Google Business Profile.

Why This Matters More Than You Think

Your Google Business Profile is often the first impression customers have of your business. Before they visit your website…Before they call…

Before they decide who to hire… They look at your Google listing. And Google is doing the same thing. When deciding which businesses to show in search results, Google looks for signs that your business is:

  • Active
  • Accurate
  • Relevant to the search
  • Trusted by customers

One of the easiest ways to send those signals? Regular updates.

The Problem Most Contractors Have

Most contractors set up their Google profile once and never touch it again. The information becomes outdated.

Photos are old (or missing). Services aren’t clearly listed. There’s no recent activity. From Google’s perspective, that business looks inactive. From a customer’s perspective, it looks less trustworthy than a competitor who has recent photos, updated info, and fresh reviews.

What You Can Do in 10 Minutes

The good news is, you don’t need to spend hours fixing this. A quick refresh can go a long way. Here’s what to focus on:

1. Double Check Your Basic Info

Make sure everything is accurate and up to date:

  • Phone number
  • Website link
  • Business hours
  • Service areas

If a customer can’t easily contact you, you’re losing opportunities.

2. Update Your Services

Clearly list what you offer. Instead of just “landscaping,” include:

  • Lawn care
  • Mulch installation
  • Hardscaping
  • Commercial maintenance

Bonus: include your city or service area in descriptions where possible. This helps Google better understand what you do and where you work.

3. Add Recent Photos

Photos are one of the most overlooked opportunities. Upload 3–5 recent images from jobs you’ve completed:

  • Before and after shots
  • Finished projects
  • Work in progress

Customers want to see real work — not stock images. Google also favors profiles that are updated with fresh content.

4. Post a Quick Update

Yes — your Google profile has a posting feature, and most businesses ignore it. A simple post can be:

  • A recent job
  • A before/after
  • A quick tip
  • A service highlight

This takes a minute or two and signals that your business is active.

5. Ask for a Review

If you did a job recently, this is the best time to ask. Send a quick text with your review link and ask the customer to mention:

  • The service you provided
  • The city

Example: “Mullins did a great job on our patio in Grove City…” This helps both trust and local visibility.

Why Consistency Beats Perfection

This isn’t about doing everything perfectly once. It’s about staying active over time. A quick 10-minute update each week can help you:

  • Show up more in local searches
  • Build trust with potential customers
  • Stay competitive during peak season

Small Actions, Real Results

The contractors who consistently show up on Google aren’t always the best — they’re the most visible. And visibility creates opportunity. If customers can’t find you, they can’t hire you.

Want to Take It Further?

Updating your Google profile is a great start. But it’s just one piece of the bigger picture. If you want to:

  • Show up higher in search
  • Get more consistent leads
  • Turn visibility into booked jobs

Contact us today and we'll help you build a system that works — not just a one-time fix.